Paid Marketing is one of the crucial marketing strategies in Digital Marketing. To implement Paid Marketing strategy in Google Ads, one must have an in-depth understanding of the theoretical and practical implementation using the interface. Feeling nervous for your Adwords/PPC interview? To help you ease your anxiety, we have prepared a list of popular and common questions that you can expect for your PPC/Adwords interview. Here are PPC Interview Questions and Answers to make you all familiar with Pay per Click (PPC) to tackle your next interview

Q 1. What is PPC Marketing?

PPC Stands for Pay Per Click. In this marketing strategy, we drive traffic from search and display ads via the search engine and partner sites by paying only if a user clicks on the ads.

Q 2. Explain What Is Google Ads?

Google ads or Google Adwords was initially released on 23 October 2000 by Google which is an online advertising platform where advertisers pay to display a brief advertisement in term of increase brand visibility on search engine and other Google partner websites.

One can advertise for product listing, video content marketing, mobile application installs within the google ads network and drive traffic from search and display ads.

Q3. Explain what is Ad Rank?

Ad Rank is calculated by two factors Bidding and Quality score it helps to determine your ads position on google pages.

Q 4. What types of remarketing are there?

Type of Remarketing

• Site remarketing
• Search remarketing
• Email remarketing
• Social media remarketing

Also Read: SEO Interview Question and Answer

Q 5. What types of keywords are there?

• Exact
• Phrase
• Broad
• Modified Broad
• Negative

Q 6. What third-party tools do you use for keyword Research?

• SEMrush
• Ahrefs
• Google keyword planner
• Google trends

Q 7. What Is Meant By Search Queries?

Search Query is the specific term that a user enters to fulfill his/her desired information.

Q 8. What Is DFP?

DFP Stands for Double Click for Publishers it is a free hosted ad serving solution which will help you to manage your growing online advertising business ads campaigns.

Q 9. What Is DFA?

DFA stands for Double click for advertisers. Two main functions of DFA includes ad trafficking and ad reporting. It is an ad server used to track the clicks and impression for the various ad networks.

Q 10. What Is DBM?

DBM stands for Double Click Bid Manager is a demand-side platform DSP for google. You can buy display media ads using programmatic strategy through DBM.

Q 11. What Is Click Tag?

Click Tag help us to track the number of click on a link from different sources.

Q 12. Explain how Google Ads work and how to use it?

Google Ads work on the basis of Ad rank which is a combination of Website page Quality score and Bidding price on that keyword. If your bid and quality score are better than other advertisers your ad will get a higher position on google pages. Google Ads works on Pay per Click which means you need to pay only if a user clicks on your ad.

Q 13. What is Google Ads Express?

Google Ads Express is an advertising product that automatically manages your online ads campaigns which will save your time of daily management or tasks of ads campaigns. That is specially made for beginners.

Q 14. What is Ad Trafficking?

Ad Trafficking is used in DFA/ DFP

The Ad trafficking is produced by ad trafficker on the ad server which will be done after getting IO and creatives.

Ad trafficking is used for technically setting up ad campaigns.

Q 15. What Do Understand By Quality Score?

Quality Score range between 1 to 10. Quality score defines the quality of keyword compared to its Ads and Landing page. Quality score is used to calculate ad rank which helps in finding the position of the ad on google pages.

Digital marketing Interview Questions Also read: Digital Marketing Interview Question and Answers

Q 16. What are the PPC tools that a PPC fresher must be aware of?

1. Change History
2. Keyword Planner
3. Display Planner
4. Ad Preview and Diagnostics
5. Labels
6. Automated Rules

Q 17. What are the other options for bidding other than CPC?

• Bidding options other than CPC are
• CPM- Cost per Impression
• CPA- Call per Action

Q 18. Mention some of the automatic bidding strategies?

Different bidding strategies in Google Ads

Maximize Clicks: Google Google Ads will automatically manage your bid to maximum clicks as per the budget.

Target search page location: target search page location automatically to set bids to help increase the chance that your ads will appear on the first page of google search.

Target out ranking share: Automatically set bid to outrank a domain

Target CPA: This bid is used to get maximum conversions as per the target CPA.

Enhance CPC: Automatically adjusts bids to maximize conversions.

Q 19. What are the most important KPIs?

Most important KPIs are

1. CPC (Cost Per Click)
2. CTR (Click Through Rate)
3. CPA (Cost per Acquisition)
4. Conversion Rate (CVR)
5. CPM (Cost per mile impressions)
6. eCPA (Effective Cost Per Acquisition)
7. ROI (Return On Investment)
8. Quality Score

Q 20. Mention what is the limit set for the characters in Google Ads or Adwords?

Limit for Google Ads

• Heading line 1st: 30 characters
• Heading line 2nd: 30 characters
• Description 1: 80 characters
• Description 2: 80 characters
• Destination URL: 1024 characters

Q 21. What is remarketing and benefits of remarketing?

Remarketing: It is an advertising strategy that enables the site to show targeted ads to the user to have already visited your site.

Remarketing is also known as Retargeting

Benefits of remarketing

• More possibility to buy your product.
• Large-scale reach.
• Lists created for specific purposes.
• High conversion rate

Q 22. Mention Some Of The Google Ads or Google Adwords Extensions?

Different ads extension to enhance website traffic.

• Sitelinks
• Call Extensions
• Offer Ads
• Review extension
• Location Extensions
• Social Annotations
• Seller ratings
• Communication Ad
• Image and drop down navigation Ad extension
• Mobile app extensions

Q 23. Different types of targeting in video and display network campaigns?

There are mainly 5 types of targeting in video and display network

1)    Demographics
2)    Keywords
3)    Topic
4)    Interest & Remarketing
5)    Placements

Q 24. How many types of Google ads campaign are there?

Different types of ads format

1)    Text Ads
2)    Ads with extensions
3)    Responsive Ads
4)    Shopping Ads
5)    Image Ads
6)    Video Ads
7)    App promotion ads
8)    Call-only ads
9)    Rich media ads

Q 25. How to increase Quality Score of your Ads?

Things to do for increasing Quality score:

• Increase your CTR
• Write an eye catchy headline
• Use keyword below 20 in each ad group
• Use Keyword at the beginning of ads title and description
• Create a better and relevant Landing page (Very Important)

Q 26. What is CRT and how to calculate it?

CTR stands for Click Through Rate.

CTR = Total number of clicks/Total number of impression * 100

Q 27. What is the Role of negative keywords in PPC with an example?

Negative keywords allow you to filter selectively who see your ads based on their search queries.

For example, if you are running an ad campaign on “Digital Marketing course in Delhi” than words like “free”, “cheap” etc are negative keywords for your ad campaign.

Q 28. What does managed placement allow advertisers to do?

Allow the user to Bid differently for specific placement on the Google display network.

Q 29. How is the Bing Quality score calculated?

Bing quality score is calculated on the basis of

• CTR (Click Through Rate)
• Ad Relevance
• Landing page experience

Q 30. What is Google Publisher Tags?

To dynamically build ad requests GPT is used which is an ad tagging library. For tracking purpose it uses ad unit code, key value, ad size, an ad on webpages or apps.

These are the top most asked PPC Interview Questions of all time.

Q 31. What are targeting options available in Display network ads?

The targeting options available in display network ads are as follows;

• Remarketing.
• Demographics.
• Interests and topics.
• Placements.
• Auto & Manual.

32. What do you mean by IP Exclusions?

It is an option available that helps to exclude IP address from campaigns, this is done so that all the adds to the campaigns are blocked from computers and networks which are associated with the same IP address. Sometimes it may happen that most of the associated person from the organization keeps on checking the ads directly by searching for keywords on Search them the option and this results in wasting of money.

33. What is PLA?

PLA stands for Product Listing Ads (PLA). This is also a kind of ad strategy, used to advertise products ads on Google search and on other Google partners. This campaign is also known as shopping campaign, which is mostly used by E-commerce websites organic and PPC separately.

34. What is the maximum limit of Characters used for PPC Ads?

The maximum limit for the number of characters cannot be clearly stated as different Search Engines have different Limit on ads character as stating for Google it can have a maximum of twenty-five characters for the headline and seventy characters for description, both one and two combined.

35. What Invalid Click means and how does Google determines the Invalid Clicks?

Invalid clicks are actually the fake clicks. These clicks are unintentional or sometimes even malicious software clicks. The giant team of Google has a sophisticated mechanism & techniques and has framed a list of programs in order to automatically detect and filter the invalid clicks from the user account.

36. State the difference between direct marketing and branding?

Here are some of the considerable differences between direct marketing and branding:

Direct marketing:
In a direct market campaign, the advertiser is interested to target the audience who are most relevant to him and also to the business. The major focus needs to consider in this type is the conversion rate, that explains about Return on investment (ROI).

Branding:
Whereas, In a Branding campaign an advertiser needs to exposure his/ her brand on major sites, search engines and also on applications. The most popular methods are Display Ads, Remarketing, YouTube Ads and another major kind of custom ads targets.

37. What is pay per click?

Pay per click (PPC) is also known by its name on the Internet, as the cost per click.It is a marketing model that serves the essence of marketing that is advertising. It facilitates the marketers to pay when the online users or customers click their displayed advertisement. One of the most popular search engine Google’s avails this play per click facility. The popularity of this search engine landed up to the situation where advertising is done and are made available on an auction basis. Here it happens that the highest bidder ends up earning the most prominent and relevant placements. There is a long procedure for making this happen. Generally, to show advertisement on a PPC basis, marketers create ads and then they bid on particular search phrases.

Different techniques are involved by means of which advertisements are created and then are displayed on the customer’s screen. The advertisements are made such that in the course of action users or customers are curious to know about the product or services. To minimize the same, opt to click on the advertisement and then the advertiser need to pay the website on a click.

38.  Name a few of the Google Ad word Ad Extensions?

Different ad extensions have their own role to play. Some can successfully increase the traffic, whereas few build a moderate level of traffic. Common Ad extensions used in ad words are as follows:

• Site links.
• Call Extensions.
• Location Extensions.
• Review extension.
• Seller ratings.
• Mobile app extensions
• Offer Ads
• Image and drop down navigation Ad extension.
• Social Annotations.
• Communication Ad

39. Mention the type of Keywords?

The keywords are classified into four types on the basis of how likely visitors will click on it they are:

• Research Keywords: It tends to contain the name of the product or service and can contain one or two words – e.g. Speaker.
• Consideration: It tends to describe the product a little and can contain two or three words – e.g. wireless speaker
• Purchase: Should be related to purchasing of the product and must have more than three words – e.g. Buy a speaker
• Loyalty: such keywords are shorter- e.g. JBL

40. Explain What Is Google Ad API?

Google AD API helps the developers in order to build an effective and approachable application that directly interacts with Google Ad words server. The main motive behind designing this was to represent large and technical savvy advertisers and third parties.

41. Explain how Google Ad API can be used?

With Google Ad API, an application can be build, which can do following things
It can automatically generate the required keywords, ad text, custom reports and also the landing pages.
It can be useful to develop additional applications and tools to help users to manage the accounts.
It can also synchronize Ad words data with the inventory system to manage campaigns based on stocks available.

42. Is it possible to track the conversation in Google AD words?

If yes then how can you track the Conversions in Google Ad words?
Yes, In Google Ad words conversion tracking can be done. It can be tracked in the following ways:

By means of tracking purchases by involving a few basic tracking codes that are provided by Ad words. There is a need to modify it with the help of additional code unique to the particular e-commerce platform, where the ad has to be displayed.
With the help of View-through conversion window options, that tracks the activity when a person sees the ad but does not click it (impression). This can have various reasons. Either the person is not interested or the advertisement is not much attractive.
By enabling the ad rotation setting in order to optimize for each click that means Ad words will serve the ads which it feels are likely to be clicked by the viewer.
By accessing the search option funnels, available inside the tools and analysis option, one can also know when customers clicked on the ad for the first time and how frequently they saw the ad before converting.

43. How does a Google Auction works?

In Google auction, almost every month billion of auctions are made to run, and the results are such that users find ads that are relevant to what they are looking for or are searching for. Here, the search engine always processes the request and runs the auction that determines the ad positions and CPC of every advertiser.

44. What Is DFA?

DFA stands for Double Click for Advertisers. It is an ad server generally used to track the impressions and clicks for the creativity of various networks. One can’t buy inventory through DFA. It is only possible to track the performance of the campaigns through this. There are two main functions of DFA and it includes ad trafficking and ad reporting.

45. What Is DFP?

DFP stands for Double Click for Publishers. Sometimes it may happen that the publisher prefers to manage t the ads themselves rather than outsourcing or going for third part intervention in order to broadcast on their websites. In such situation they use DFP. There are few of the public sites, which always opt for DFP for ads. Few of such common names are way2sms.com, w3schools.com etc.

46. What Is DBM?

DBM stands for DoubleClick Bid Manager. It is commonly said to be the demand-side platform (DSP) from Google. It helps the developers and publishers to buy display media ads using programmatic strategy implementation, supported by a plan. And it is considered one of the most effective strategies too.

47. Can you explain what actually gets entered into a Google Account?

In the first step, there is a need to identify a keyword. The keyword should be such that explains the product. And along with this, the keywords should be short and easy to understand. Once the advertisers are done with the keywords that they want to bid on, Google enters the same keyword from the advertisers account that should be mostly related to the auction and that too with the maximum bid specified, as well as with the associated ads.

48. What is meant by Google Quality Score?

Google’s quality score helps to determine that how beneficial and relevant any advertisement is for the user. It is primarily based on the ad’s CTR, quality of the landing page, and also the relevance of keyword. It is always advisable to select higher quality score keywords, as it saves money and also helps to earn an overall better ad ranking.

49. What Is Meant by An Ad Group In Google Ad words?

Ad group serves the purpose of a container, for the keywords, advertisements, and landing page. Google has taken up this initiative to reward the advertisers who prepare Ad word campaigns with highly structured ad groups. It is never advised to include all the keywords into the single ad group, but to organize keywords into themes along with a proper structure.

50. How to predict or to know that conversion tracking is working correctly?

There are so many techniques. One of the approaches for this is to utilize the extensions. The Google Tag Assistant for Chrome is easy to use and also to understand. It’s not perfect but it does quickly alert the issues that are worth digging in near future. There is also a Google Analytics Debugger extension that provides a similar kind of service by focusing on GA tracking. In a Similar manner recently Facebook has rolled out the Pixel Helper extension, which helps to aid in diagnosing tracking for the Facebook.

51. What are Adwords?

Advertisers place bids on certain keywords which helps their advertisement to be displayed by Google. In fact, keywords are the basis of an Adwords account.

It is a type of pay per click advertising technique, which helps businesses and services get featured in the Google Search Network and Google Display Network. Adwords are typically keywords that have a concise text attached to it.

52. How does Adwords help businesses?

As and when the user searches using the relevant keywords, the advertisement gets displayed. It helps businesses to tap into potential buyers. A business looking for the faster result would typically rely on AdWords more. It helps businesses by getting leads and traffic at a much faster pace in comparison to other search engine tactics. It is also a great budget saving marketing choice.

53. What is meant by Ad Trafficking?

It is the placement strategy of the ad in order to produce the most effective result. An ad trafficker, in consultation with the client develops, an ad campaign which would help the business tap in as many customers as possible.

54. How does Ad rank work?

The ad rank is essential as it denotes how many clicks you are getting. An ad rank depends on the cost per click or CPC, the quality score and the expected result. It takes into account various factors like device, location, time, search terms and the likes. A good ad rank means the ads will appear on a relevant channel as and when required. Poor ad rank may lead the ad to not getting displayed at all.

55. How can you best use Ad group?

An ad group lets the search engines better classify your ads and also gives you a significant amount of control over whom to advertise to. Your presentation can be planned accordingly helping you get the best result.

56. What do you need to do to get higher conversion rates?

Possible answer:

There are several ways to get a good conversion rate. The first step towards it would be identifying the pain points. Some of the easy ways to boost conversion rates are using relevant images, testing the entire user experience (right from the ad presentation to the landing page), and testing the check-out page.

57. What steps are needed to be taken to improve the quality score?

In order to determine the cost per click, a quality score is assigned. It depends on the relevance as well as the quality of the keywords you have been using. Landing page experience plays a crucial role in this whole scenario.

58. How many characters are allowed in Adword ads?

It can be up to 80 characters. Out of which two headlines of 30 characters each are allowed along with a description line, which must be condensed within 80 characters. Spaces are included in the character count.

59. What is the best way to describe CTR and how do you calculate it?

CTR or click through rate is a report card on how your ads are performing. In order to calculate there is a simple formula which is clicks divided by impressions.

60. What is conversion tracking in Google Ads?

Conversion tracking in Google Ads lets you find out what happens after a user clicks on your ad. It helps you identify how well your ad campaign is performing and offers data relating to lead generation, sales, downloads, email sign-ups, and other key actions for your business. This way it helps you optimize your keywords, bids, ad text, etc.

61. What is understood by keywords? How many types of keywords are there?

Keywords are the words and phrases that help users navigate to the webpage of the business citing it. It helps the users find relevant services or products and businesses who use them in order to get the customers directed to their pages.

Broadly speaking, there are 3 types of keywords – long-tail, short-tail, and medium tail. Some other types of keywords are intent-targeting, customer defining, product defining, geo-targeting, short-term, long-term, and LSI. Based on how they are used, they help make web pages optimized.

62. Which option cannot be changed once the Google account is created?

After the account has been created, the user may change the time zone once. However, he cannot modify or change the currency he chose. These details are used to determine how a user is billed.

63. What is the use of frequency capping?

This method determines how many times a particular user sees a specific ad. It helps to not impose or distract the user in any way.

64. Can you name some adwords ad extensions?

Extensions are additional information to help ads perform better. It can be either automated or manual. Some automated extensions include seller rating, automated call, previous visit, etc. Examples of manual extensions are App, location, message, price, etc.

65. What is the difference between automatic and managed placements?

A placement means the location of an ad in the Google display network. While the Automatic Placement targets contextual settings, Managed Placement would mean placing the ads where the prospective buyers are known to spend more time and thus, more likely to see the ad.

66. What according to you is the most important metric to check the performance of a particular campaign?

Possible answer 1

Identifying and measuring each campaigns’ KPI’s or Key Performance Indicators are the best way to track success for ad campaigns. I take special care into measuring how persistent pain points are getting affected after the launch of the campaign.

Possible answer 2

To measure the success of a campaign, I look into total traffic generation and the sources of it, CTR or Click Through Rate, CPC or Click Per Click value. I also consider the other metrics related to conversion such as CVR, CPL, average page views, bounce rate, time spent by viewers on page and number of returning customers.

67. What is understood by API?

Application Interface Service helps developers interact directly with Google Ads Server. It ensures most effective utilization of the ads, especially for those with large or complex Google Ads accounts and campaigns. It gives more power to the advertisers as they can modify ads according to their need.

68. Other than CPC which bidding method would you prefer?

Though CPC is a very popular method to carry outbidding, CPM or Cost Per Thousand Impression is also a great choice. It can also work with lower bids as the advertiser is charged per thousand impressions.

69. Can you elaborate on the process of Google auction?

The advertiser decides the maximum budget he would allocate for an ad. Then Google takes into account the quality of the ad, the bidding amount and the expected clicks. Depending on these factors Google determines where to put the ad.

70. How can you enhance landing page quality?

Possible answer 1

There are several ways by which the quality of the landing page can be improved. The page should be relevant enough and not too difficult to navigate or understand. It should have a clear call of action message.

Possible answer 2

One great way to boost the performance of the landing page is to add relevant images. Infographics are also known to function very well. Presence of too many links can actually adversely affect the quality of the landing page. Care should be taken to incorporate only relevant information and related resources. They should be properly aligned with the business objective in the landing page.

71. How can negative keywords be leveraged?

The greatest advantage of using negative keywords is the fact that the ads are only shown to a filtered audience or viewer. Depending on the relevant search query of a user, ads are shown to them instead of everyone searching with the required keywords.

72. What is the process of estimating Return Of Ad Spend?

In order to estimate the return of ad spends, a simple ratio is measured. The ratio is to evaluate how much is spent in proportion to the sales. For instance, for every 1000 INR spent, if 5000 INR sales are made, then the ROAS is typically 1 is to 5.

73. Can you use trademark terms for AdWords?

Trademark terms can be used in ad text by the trademark owner and third-parties that are explicitly authorized by the trademark owner. However, trademark terms used by unauthorized parties are considered trademark violations and can be taken down by Google. There are, however, exceptions for generic use, etc.

74. What is the best method to optimize your CTA in AdWords?

Possible answer 1:

CTA or call to action is the most crucial part of the AdWords. It needs to be planned carefully. Avoiding ambiguity and keeping the CTA clear and crisp helps greatly in the performance of the AdWords.

Possible answer 2

A good CTA is the most crucial aspect of AdWords. All depends on how the CTA is constructed. A well-structured CTA should create no hesitation in the mind of the user. Thus, using persuasive language is always more welcome. It should sum up the next step and leave no room for doubt.

75. How do you measure PPC success? Which PPC tools would you be using to accomplish that?

The best way to ascertain the PPC success rate is to find out the CTR or Click Through Rate. It can be found out by dividing clicks by impression. Some useful tools for this purpose are WordStream Advisor, AdWords Performance Grader, Google Analytics, Twitter analytics and of course, Google Ads Editor.

Adwords/PPC HR interview questions and answers

Here are some HR interview questions:

76. Why did you choose a career in Adwords/PPC?

Possible answer 1:

I am a marketing aspirant, and in this digital age, AdWords proficiency can help me reach my goal of being an expert in the PPC domain. The demand for the profession is high, and I enjoy working with budgets and ad copies.

Possible answer 2:

I would find it motivating to help the business grow with my marketing strategy and tactics. Adwords provide a challenging, yet exciting opportunity to help advertisers make a meaningful impact.

77. If a project demands, would you be willing to work overtime?

Possible answer 1:

Although I believe in sticking to the deadlines, in case of need, I am open to finish what needs to be done. Work is always my top priority.

Possible answer 2:

Absolutely. I very well understand how time-sensitive the field of AdWords is. I have no problem with spending as much time is required to help launch a successful campaign.

78. Do you think spontaneity helps in your profession? Would you describe yourself as spontaneous?

Possible answer:

Absolutely. Without being spontaneous, it is not possible to respond fast to market needs. I am spontaneous and believe by being agile and proactive I can deliver the best results for my clients.

79. What are the common challenges in your profession?

Possible answer 1:

This profession demands high alertness. Being open-minded, up-to-date and well-informed are the essential elements of the profession. A moment of lapse in being attentive can be highly detrimental from not just the career standpoint, but can also incur losses for the business.

Possible answer 2:

Staying ahead of the competition is the biggest challenge. Keeping track of the competitors and estimating their every move can be not just difficult but also overwhelming at times. However, it is also an opportunity to outshine all the competition.

80. How do you work best – individually or in a team?

Possible answer 1:

I can work well in both scenarios – individually as well as in team settings. There is some part of my job that I prefer to do alone and for any other part, I always welcome assistance and suggestions.

Possible answer 2:

I am a team player. An individual is not enough to launch a good campaign. All hands or brain in the team are always important in order to deliver the best results.

81. Which settings cannot be changed after the Ads account is created?

Time Zone and Currency cannot be changed after account creation.

82. What is Google Ads Double Serving policy?

It means that an advertiser cannot advertise for same keywords/websites from multiple accounts. The purpose of this policy is to avoid showing ads of same companies or companies with common ownership. So the users can see the ads from different providers. Read more about this here

83. What do understand by Quality Score?

Quality Score is a metric which is calculated for each keyword between 1 to 10. The QS defines the quality of keyword compared with Ads and Landing Page. This metric is used to calculate the AdRank, which is used to calculate the ad position.

84. What is the impact of the Quality score on CPC and Ad Position?

Quality Score is inversely proportional to CPC and Directly proportional to Ad Position. That means higher QS means lower cost and higher position.

85. What is Actual CPC?

The actual cost of a click for an advertiser in an auction. The actual CPC is calculated in real-time and we cannot know the Actual CPC, but we can see Avg. CPC.
Actual CPC = (AdRank to Beat/QS)+$0.01

86. What Kind of Quality Score can you achieve for keywords?

In my past campaigns, I achieved the QS of 7 – 10. I can improve the quality score by using optimization techniques in the campaign.

87. hat are the Factors which affect Quality Score?

Quality Score depends on the following metrics

• CTR of the Keyword
• The relevance of Keywords and Ads
• Landing Page Quality
• Historic Account Data

88. How can you Improve Conversion Rates?

By creating ads which match perfectly with keywords and creating tightly themed ad groups so we can get targeted users to the best landing page. Also by improving the Landing Page quality, we can improve the conversions.

89. What is Invalid Click and How Google determines the invalid clicks

Invalid clicks are the fake clicks, unintentional and malicious software clicks. Google has a sophisticated mechanism and algorithms to automatically detect and filter the invalid clicks from the user account. Invalid clicks in Ads

90. What are PLA Ads?

PLA stands for product listing ads. This ad strategy is used to advertise products ads on Google search and partners. This campaign is also called as Shopping campaign mostly used by E-commerce websites.

91. What is meant by Converted Clicks?

Converted click is a metric which tracks the total no of clicks which resulted in conversions. This metric is deprecated by Google.

92. What is Remarketing Audience and how to generate this list?

Remarketing audience are the users who visited our website. Using Google Remarketing tag in our website, we can add the users as our audience list.

93. When will be CPV charged for an in-stream ad for a video of 60 secs length?

If the user watches 30 secs of the video. CPV will be charged in the account.

94. What is meant by Search Terms?

Search Terms are exact keywords for which your ads were triggered.

95. What is meant by Price Extensions?

Price extensions is a new format of extension, to display the price of the relevant products.

96. What is Affiliate Locations Extensions?

This location extension is useful for brands to display the names of retail stores where the product is available offline.

97. Is PPC Advertisement effect ranking of websites on search engines?

Never, Search Engine doesn’t mix them. Google and other search engines rank both organic and PPC results separately

98. Can you tell me a limit of the character used for PPC Ads?

Expanded Text Ads its 30 Characters – Headline 1 and 30 Characters for Headline 2 and 80 Characters in Description.
Standard Ads has the limitation of maximum 25 for the headline and 70 for description 1 and 2 combined.

99. Updated Names of DoubleClick Products?

1. AdMob by Google is Google AdMob
2. Ads is Google Ads
3. DoubleClick for Publishers is Google Ad Manager 360*
4. DoubleClick Ad Exchange (Standalone AdX Seller UI**) isGoogle Ad Manager 360*
5. DoubleClick Ad Exchange (Buy-side UI) is Authorized Buyers***
6. DoubleClick for Publishers Small Business is Google Ad Manager
7. DoubleClick Bid Manager is Google Display & Video 360*
8. DoubleClick Campaign Manager is Campaign Manager
9. DoubleClick Studio is Studio

Source:
https://www.onlineinterviewquestions.com/ppc-interview-questions/
https://www.naukri.com/blog/adwords-ppc-interview-questions-and-answers/
https://www.webtrainings.in/ppc-interview-questions-answers/