By obtaining a free app you can increase your revenue. If your app is successful and make a thousand of downloads in a week, suddenly you raised certain charges for downloading an app slowly your downloads is going on reducing. Interestingly, some publisher successfully makes money with their app, obviously question will raise how they successful making money with a free app?

It’s quite difficult to make money from the free apps. To be successful person by making money from a free app you need to make double your app downloads, to achieve your task you need to do a lot of things like advertising, Marketing, Promoting and Social media.

1) In – Application Purchase: This feature help users to make a purchase on some extra activities like an upgrade to the new version, coins, some additional features which is available in the free app. Adding an extra features in your free app you can easily make money by charging for additional purchases happened within your free app.

Though free app making money is not an easy task. It’s quite difficult in technically due to several reasons, need to maintain a proper payment system, your app is free, but you need to create an additional feature that should be in one time payment, make sure that your app is attractive and people love to use it.

Your app is attractive and people like to use. Then it is possible that make the users pay to utilize the additional features available within the app.

2) Advertising: Mobile app Advertising is the most simple and easy way to make money from the free app it may be android app or iPhone app. By advertising your free app you can easily get a good traffic, to gain traffic it makes you to spend an amount to make it worth for a while. For advertising your app on the ad network you can use Google and Apple, because they are the two which obtains a biggest ad network. You can use the digital marketing techniques such as SEO, PPC, SMO, SMM and Email marketing to bring the website traffic .

Even you can use mobile networks for advertising purpose. Using a mobile ad networks like AdMob and InMobi which make easy for your app advertising, Google also obtains its own ad serving services. By using this type of ad networks for the free app, it helps to gain a revenue from it.

3) Sponsorship: To make money from your free app, it requires a sponsor. Sponsorship has obtained a similar level in technology, it is also involved in the sales process, Suppose if you obtain a specific app that attracted a lack of people, then there is a high possibility a partner want to sponsor for your ongoing app at a specific time they will reach you. 

You can make deals with your sponsor in different ways. Suppose few months ago your app has been downloaded by 30000 people, then you can make a deal like mentioning their brand name for the graphics purpose which is obtained by the app for that you can charge some amount.

4) App upgrades: Offering a Pro version of your application for free. Helps to increase your revenue from your app by providing an upgrade option. Compare to advertising and sponsorship it is the easiest method, where you can make money from your free app.

Technically, it is the simple and easy task to accomplish, for that you need to develop two apps, one is a pro version and another is a premium version. Pro Version of your app should make attractive and it should create interest towards the users, premium version of your app should provide more options towards the users.